We're fed up. The runaround, the robot voice, the "press 9 to talk to a human." Of course we want to talk to a human. We're human, and we're raising our voices.

The way customers and companies talk to each other should be human, too. Real conversations where we are really heard. Call it empathy. Call it kindness. Call it taking the ass out of customer assistance.

We call it a movement, to revolutionize how customers are treated. This is a lot more than "customer care." This is actually caring about customers.

Because at the end of the day, we're all customers. And when we all get together - to share and to listen - we make the whole world a lot more human.