One click, hundreds reached

Polser quickly became BrightTeach’s go-to platform for connecting with students and parents on WhatsApp. What used to be a daily scramble is now a breeze: using Polser’s broadcast feature, BrightTeach can message hundreds of students with just one click. These messages aren’t just reminders: they’re rich, engaging and full of personality, from fun “study snacks” in rich microcontent form to energising video updates from tutors. It’s a smarter, more human way to keep students motivated and in the loop, every single day. While it feels like a personal message, behind the scenes, Polser makes it all effortless. The best result? Students are absorbing more of the information they need to succeed.

Leveraging the highly personalised capabilities that Polser offers for one-on-one communication, BrightTeach replaced its use of WhatsApp Groups and created two distinct communication streams: one with students for daily follow-ups and another with parents for more occasional, event-based, or weekly check-ins. This shift mirrors the way communication works in a traditional school setting—parents don’t sit in the classroom, but they stay informed through structured updates and check-ins with the teacher.

This one-to-one style of messaging creates a cleaner, more efficient dynamic. Parents stay in the loop without being overwhelmed, and tutors focus on supporting students without the noise of the previous WhatsApp Group setup. 

CRM integration keeps data fresh without the manual work

A Zapier integration seamlessly connects BrightTeach’s CRM, Airtable, and Polser. Every contact update made in Airtable— a new student enrolment, a parent’s phone number change, or a status update—is automatically synced to Polser every couple of minutes. This removes the need for manual uploads, cuts out human error, and keeps their contact lists fresh and reliable without anyone lifting a finger. It’s the kind of behind-the-scenes automation that saves hours of admin every week.

This setup also powers their daily broadcasts. Because the contact data in Polser is always up to date, BrightTeach can be confident that lesson reminders, study tips, and important announcements go to the right students and parents at the right time. Zapier acts as the bridge, triggering workflows based on Airtable updates and feeding that data straight into Polser. 

On top of that, Polser’s advanced label system gives BrightTeach even more control. They can tag and organise contacts by student group, subject, coach, or role, like parent or tutor. This means every message lands exactly where it should, whether it is maths reminders or coach-specific updates.

From question to answer in one click

Polser’s smart responses help manage everyday communication smoothly and more efficiently. BrightTeach has a library of pre-configured replies that instantly handle the most common FAQs—from how to get started, to what subjects are available, to how to cancel a subscription. This is now their source of truth: they can be confident that every student receives the same information from this base of knowledge, and that when policies or processes change, they’re updated everywhere at once.

Here’s how it works: when a student or parent sends a message, Polser’s smart response engine scans the text and detects the intent using keyword recognition and contextual cues. If someone asks, for example, “Do you offer GCSE Biology?” or “How can I cancel my plan?”, Polser automatically suggests the most relevant response from their knowledge base, ready for the tutor or support team to send with just one click. This allows staff to focus their time on relationship building and personalisation and go beyond the basics in less time.

The result is quick, consistent and friendly replies, without losing the personal touch or using a frustrating bot. It also reduces response time dramatically, especially when multiple students are messaging at once. And because BrightTeach can update or add to the knowledge base anytime with web links or documents, the system grows smarter over time.